About us

Methodology

Central to AJL Atelier is our proprietary research methodology, a cornerstone in shaping the strategic thinking and capabilities of short-term rental organizations.

Our process empowers clients to interpret and frame all decisions regarding future risks within a brand, consumer, and organizational context that is both substantiated and practical, thereby minimizing uncertainty.

AJL Atelier stands as a globally acclaimed short-term rental consultancy, distinguished by an unparalleled fusion of trend forecasting, consumer insight, foresight, brand strategy, and innovation.

Our mission is to inspire and future-proof organizations, offering a strategic edge in a dynamic market landscape.Since our inception in 20XX, starting with just two individuals and a dog, we've evolved into a prominent force with offices in Amsterdam, collaborating with over XXX businesses across XX countries.

With a dedicated team of more than 8 in-house experts, we curate unique consultant, researcher, and innovation analyst teams, capturing the essence of the new and the next in the short-term rental industry.Our consultancy portfolio encompasses a range of products and services.

Through strategic support and M&A expertise, we empower clients to navigate market trends, adapt to evolving business and consumer needs, position their brands for success, and stay a step ahead of competitors. AJL Atelier: Shaping the future, one consultancy at a time.

What we do

We assist our clients in navigating short-term rental strategic initiatives and research, providing thought-leadership, and facilitating M&A activities within the short-term rental industry.

Our suite of services empowers clients to discern and prioritize the most impactful trends, chart the strategic course they should pursue, and effectively implement these plans to actualize enduring growth opportunities.

By mitigating risk and eliminating uncertainties, we streamline the process, ensuring our clients confidently navigate their path to success.

Client Stories

Learn how AJL Atelier has helped short term rental professionals stay ahead of change, tackle their most pressing priorities, and ready their teams to deliver results in record time.

"We used them to kickstart our European expansion, initially as a launchpad in Barcelona, as well as via strategic guidance in markets outside our North American base. Simon’s huge network and deep industry insights were invaluable, and the team a professional and knowledgeable group to work with.“

Steve Davis,
CEO of OPERTO

"The session offered a wealth of actionable advice, exploring the vital role of capital in shaping business decisions within the vacation rental industry against the backdrop of the current market environment. Simon’s expert moderation seamlessly navigated the diverse range of topics."

Vered Raviv-Schwarz,
President of Guesty

We have leveraged their in-depth knowledge and proven expertise in a hundred different ways, such as gaining a greater understanding of the STR ecosystem and the who-is-who in this complex, fragmented and ever-changing industry. In addition, the introductions have been of great value – AJL has a rolodex to give legendary David Rockefeller a run for his money!

Humphrey Bowles,
Founder of SUPERHOG

Need help?

Our team of experts is ready to answer your questions about how to thrive in the STR Industry.